Articles about trade shows


15 Ways B2B Marketers Can Provide A Better Customer Experience

Last updated: 01/13/2020

Customer experience (CX) is a hot topic in business-to-consumer marketing, but it's been overlooked in the business-to-business community. Personalized experiences have become a...

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7 Effective Digital Strategies for Your Next Nonprofit Event

Last updated: 01/07/2020

Hosting an event is a good way to educate large groups of people about your cause, find new donors, and have a fun time while doing so! However, putting on a successful, maybe...

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3 Noteworthy Trends for Event Strategists to Explore in 2020

Last updated: 01/04/2020

A recent Forrester report caught our eye, as it touched on several business trends that will also impact the event strategists and the industry:PREDICTIONS 2020: On the...

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7 Major Trends in the Event Industry for 2020

Last updated: 12/24/2019

7 Major Trends in the Event Industry for 2020 7 Major Trends in the Event Industry for 2020 7 Major Trends in the Event Industry for 2020 | MCI Group | EN December, 18 2019 The...

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7 Major Trends in the Event Industry for 2020

Last updated: 12/21/2019

7 Major Trends in the Event Industry for 2020 7 Major Trends in the Event Industry for 2020 7 Major Trends in the Event Industry for 2020 | MCI Group | Events December, 18...

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10 Secrets to Large-Scale Event Planning Success | Social Tables

Last updated: 12/05/2019

By Social Tables Your task as a corporate planner is never a piece of cake, but large-scale events present unique challenges. Industry trade shows. Product launches....

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Big Industry Events on Tap for 2020 | Smart Meetings

Last updated: 11/19/2019

In addition to arranging events, planners typically attend many industry gatherings each year to make connections, stay on top of new developments, develop skills and pick up...

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Five B2B Marketing Strategies To Generate Qualified Leads

Last updated: 11/15/2019

Most B2B companies struggle with lead generation and delivering marketing qualified leads (MQLs) that are valuable to sales. A HubSpot study revealed that only 7% of salespeople...

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Five Elements of Effective Pre-Show Marketing Emails

Last updated: 11/03/2019

Every day our inboxes are filled with emails – event promotions, webinar invites, newsletters, coupons, daily deals, password resets, and more. It's a lot to sift through, let...

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EventTechBrief - Process Efficiency As A Value Proposition Leaves Business On The Table

Last updated: 11/02/2019

Every new-to-market event management technology company has to figure out which value proposition resonates most with potential customers. Many lead with process efficiencies—it...

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