The real estate game has undergone a massive shift in the past 10 years or so. As with many industries, the internet has truly changed everything. Gone are the days of putting ads in local newspapers, renting billboards, and passing out flyers with your face on them.
Of course, you can still utilize these tactics, and many do, but using these methods alone is not going to net you measurable, adjustable, data-based results. These old-world marketing methods will certainly not help you get the most out of your potential.
If you want to taste real success as a realtor in 2019 and keep up with the competition, you need a focused digital marketing strategy with several clear tactics. In order to help you step your marketing game up, let’s take a look at the 7 most effective digital marketing tactics for realtors:
Almost everybody has a Facebook account nowadays, making it the perfect place to set up ads. As the most popular social media channel, Facebook provides a platform for you to not only target potential clients, but to give them a window into what kind of person you are.
Local advertising is especially important because most of your clients are likely to be people moving from one spot in an area to another. It’s rare that people up and change states or regions, but they’ll commonly move from one city to another within a contained area of the same state.
geo-targeting tool Facebook’s geo-targeting tool can help you zero in on a city or zip code so that your message can be personalized. Keep in mind, as with most targeting in digital marketing, it is better to appeal to a specific, focused group, rather than the masses.
medium tail keywords Ensuring that results from your website, blog, and social media pop up relatively high on this list is crucial to nailing clients. To do this, you’ll need to update a blog regularly with content containing relative, high-ranking
backlinks You’ll want to put these in titles, headers, sub-headers, , online directories, social media pages, meta titles, and meta descriptions as well. Keep in mind that the more links you get to your site, the better your site will rank for certain search terms.
Virtual tours for real estate are a great way to give potential buyers a full walk-through of homes without ever having to step foot on the property. The key to creating a successful virtual tour is to invest in production and be aware of staging aesthetics.
email campaign Operating an is still one of the most rewarding marketing tactics out there. This is because email prospects have most likely signed up and opted in to receive emails from you, meaning they are willing to hear your marketing pitch.
You’ll need to create engaging content that doesn’t sound too much like a sales pitch. The sole purpose of this email should be to encourage your prospective buyers to click through to your site so that they end up at the next stage in your sales funnel.
People like simplicity, so make your website easy to navigate and aesthetically pleasing. Include a list of all your new listings, content intended to help them through the process of home-buying, and links to relevant services they might need during the process. These include links to lawyers, home inspectors, movers, landscapers, and more. Most importantly, though, ensure that your site navigation is easy to use. Having a 24/7 live chat function for customer support is a good idea too — consider looking into automated responses here so that potential buyers won’t be left on the line. These are ads you take out that you only have to pay for when someone clicks on them. Each click you get is another small fee for you. You can tailor these ads on Google's advertising backend to target local individuals in a specific area, which makes them invaluable to local business owners and realtors. This is a great way to ensure that you get new leads that are genuinely interested in your services as they intentionally clicked on and opted in to your advertising. The real estate game is always evolving, meaning you have to do the same if you want to continue to find success in it. By utilizing as many of the tips in this article as possible, you’re guaranteed to see a sizeable increase in the size of your clientele. Manage All Your Social Media Marketing Activities in One Place Corey Tyner is the owner of Arizona Land Buyers and Austin Home Buyers. He is one of the top real estate investors in Arizona with over a decade of experience. His work has been featured on Bigger Pockets, Real Estate Agent Magazine, and several other real estate investor publications.