If you’re a local business whether established or new, you need to invest some time and energy into local SEO to get local traffic into your website. Practically, any business can take advantage of local SEO’s benefits.
Millions of local online customers use local search like Google and Bing every day to find the best local businesses in their respective area. You can help increase your chances of getting found by these potential customers, by working with a local SEO company like TheEnlightenedLeaders.com.
Search Engine Optimization, or SEO in short, is a term that encapsulates everything you need to do to improve your website’s ranking positions and visibility in the top search engines.
This includes on-page configuration settings you can apply to your website and techniques you can use outside the boundaries of the website which is what we call off-page SEO.
All three processes have to work together to get the best possible outcome for your local SEO outcomes, but the main job of on-page SEO is to optimize the content and structure of a particular page for the local keyword you want to rank for.
Over the years, Google has shown slight favouritism toward newer, smaller, more agile companies.
Google maps (Google My Business) for example and the three snack pack links under the map favour local companies and show companies based on proximity of search and other local SEO factors like reviews and citations.
While most of its ranking biases have to do with a brand’s history and authority, Google also wants to give the people what they want; and that often means showcasing nimbler, more popular brands.
The image below depicts a local Google My Business account we have been working on. The spike in listing on maps and search is due to content creation, on-page and off-page SEO which all work in unison to achieve higher local business ranking.
The top reason for local search engines is to find a specific business that the customer is in need of. The second most common reason is to find a product or service.
Many local searchers are looking for a specific business’ name, but many who search don’t have a specific business in mind when they begin their hunt for a service or a product.
By using search tactics like on-page SEO and off-page SEO strategies, you can better position your business and promote what you have to offer to local customers when they’re looking for your type of business.
There’s no better time to connect with a potential customer than when they really need you and that, generally speaking, starts on Google.
Unlike traditional advertising (e.g. local newspapers, leaflets, direct mail, etc.), with local SEO there is little wasted exposure. You reach potential customers when they need you and not when they don’t.
This makes Local SEO both efficient and cost-effective.
It is also cheaper than Google ads and social media marketing in the long run.
These days people depend on Google to find information about all types of products and services. If your business isn’t found on local search results, you’ll miss out on new customers looking for what you offer.
Implementing a variety of SEO strategies for your business can help you show up on the map for future customers to see!
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