Articles about public relations


4 key trends for communicators to prioritize in 2020 - PR Daily

Last updated: 01/17/2020

As the year careens toward a close, pundits are pondering how PR will change in 2020. If you’re keen to keep pace with hot trends and emerging technologies, prioritize these...

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Why communicators should prioritize privacy in 2020 - Ragan Communications

Last updated: 01/17/2020

Even if Congress doesn’t enact specific legislation soon, online privacy and data security has already become a leading public relations issue. Companies that violate privacy...

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Crucial PR measurement trends for 2020 - Ragan Communications

Last updated: 01/12/2020

2020 will ring in new challenges—and opportunities—for PR measurement. Emerging trends, shifting consumer sentiment and improving technologies will all affect how PR metrics...

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New Year’s Resolutions for Practicing Better Public Relations in 2020 – PRsay

Last updated: 01/05/2020

It’s 2020, and that means it’s time for New Year’s resolutions! While the general population is resolving to get in shape, eat healthier or spend more time with family, your PR...

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4 new PR tactics for 2020 – Earned Media Rising

Last updated: 01/02/2020

As we wrap up 2019, it’s time to evaluate what public relations plans and approaches have brought the desired results, for both internal and external clients. It’s also the...

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How One Person Can Change the Conscience of an Organization

Last updated: 01/02/2020

While corporate transformations are almost universally assumed to be top-down processes, in reality, middle managers, and first-line supervisors can make significant change when...

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Content Trends to Watch in 2020

Last updated: 12/30/2019

Ten years ago, public relations professionals never dreamed of creating warping facial filters for Instagram Stories or geotargeting users with video on Facebook for content....

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3 ways marketing teams can boost public relations

Last updated: 12/30/2019

A good brand will likely remain the same—good, not great—unless its marketability is boosted. Unfortunately, many entrepreneurs often make the mistake of letting the fruits of...

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6 Direct-to-Consumer Trends to Watch in 2020

Last updated: 12/30/2019

The direct-to-consumer landscape heated up in 2019, with several brands achieving unicorn status, CEO shakeups, and more companies opening up a brick-and-mortar presence. As...

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How to Use Social Media for PR: A Step-by-step guide

Last updated: 11/22/2019

Social media has evolved into a prime storytelling tool. With the growing digital landscape, brands are now implementing social media into their PR strategy as a means to...

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