They say, “Content is king,” but that’s only true if you are creating the right type of content for your target audience. And when it comes to social media marketing, it’s all about video content.
Text and blog content will always have a value and place of its own, but video is getting all of the attention, buzz and engagement when it comes to Twitter, Facebook, and Instagram users. When used correctly, it’s also been a huge influencer in higher site conversions as well.
With this in mind, today we are going to be looking at four different ways to create video content for your social audiences, while also growing your reach, conversions, and engagement in the process.
One of the many benefits to focusing your efforts on video content, is that most of the time a lot of the work is already done for you. With blogging, whall of your content has to be original, but things are completely different with video and images. Everyone is always sharing the same stuff, and making memes, and we often really never know who the original creator or uploader was.
A perfect example of this can be seen here. We’ve probably all seen the video of the people in the boat, who aren’t sitting down and are going way too fast. End result, they fly all over the place and the video goes viral.
But the reason why this particular example is so perfect, is because “Rick Lax’s Favorite Videos” (which currently has 1.6 million Facebook fans) is killing it with videos that have already gone viral. They simply add their own text and commentary to each and republish them under their own channel. This video example alone has more than 50k shares and over 17 million views.
As wonderful as video can be for social media, it’s not simply a matter of uploading a video and then seeing results.
When the thought of video comes to mind, many people shy away because they either have no idea how to create them, or they don’t want to spend a lot of money on a design team. Just like anything else, you need to create content that grabs the attention of your audience and makes them want to stop scrolling through their news feed.
An excellent way to accomplish this is through the use of whiteboard and text animation videos. These types of videos are also very affordable and easy to make. Using a tool like mysimpleshow makes the video creation quite simple, as you just need to grab images, add text, and then move them around to your liking. Then, once you find an idea and concept that works with an audience, you can continue to tweak and customize it until it’s perfect.
If there was ever an example for how important and effective animation and explainer videos are, this video is it. I don’t know many people that actually care how deep the ocean is, or would even spend 10 second to read about it… but when it’s in visual form, it can result in millions of views and new social followers or customers.
If you aren’t too familiar with the concept of whiteboard and animation video, or how you can start using them for your own brand or business, check out this article with 17 great examples.
How many times have you visit a top influencer blog or online marketing guru site and then started seeing their advertisements and videos on Facebook? It happens all the time, and we will actually cover this in more detail in the next point.
What I want to focus on now however, is the importance of video branding and visual association with other experts and trusted brands within a given niche.
These videos work well for many reasons. They improve brand awareness and build reputation points as well. It’s not just about people searching for your videos. It’s also about them searching for who you might be doing an interview with. There are a number of tools out there to help with the tracking of social media mentions, while also providing you with some valuable data on who the top experts are within your space — which could lead to more interview and partnering opportunities.
The best examples of these co-branded videos are often seen with one-to-one video interviews and webinars, which are then turned into sponsored content on social media. It’s usually Q&A for the first half, then upselling for something in the second portion.
If you see someone interviewing or having a chat with someone else you know and trust, you are also more likely to follow and trust them as well. Plus, think about how many people you could be reaching when the person you are interviewing also shares it with their audience.
This is something Russell Brunson has been doing for a while to grow his company. Head over to his YouTube account and you can see one of his interviews with Tony Robbins. Once you have something like that in place, you can keep marketing it and milking it for all it’s worth — since Tony is such a well-known and trusted name.
Also, once you start to secure bigger names for interviews and JV opportunities, it will make the process of bringing in other influencers much easier. By using social media to host and promote this content, you are also growing a community forum around the content with comments, questions, and sharing.
We’ve covered a bunch of different ways to create video content, but not so much on how to effectively target your audience. As with all advertising, it’s ideal to show your best advertisements and ad copies to audiences that are already familiar with your brand or what you have to offer.
Once again, this is where the magic of social media advertising comes into play once again.
Through the use of remarketing, one can create an ad campaign that will deliver specific advertisements to audiences that have either been to your site and left, subscribed to your mailing list, or are already a follower of your social accounts.
These types of video campaigns are ideal with upselling and bringing users back to complete a process they might not have acted on. These are commonly used with webinars as well, often being reminders that a webinar offer is closing and to act soon.
There are many different methods for setting these types of campaigns up, and Adespresso has an excellent guide on the different options available. Through the use of custom audiences, you can even create campaigns and retarget users based on how much of your video they watched.
Another great thing about remarketing ads is that your advertising dollars are spent more efficiently. Since your ads are being seen by people that are already interested in something you offer, they are more likely to click and buy. Not only can this lead to increased conversions, but also lower ad costs as a result of a much higher click through rate.
Video is Here and It’s Also the Future!
After skimming through each of the video creation and marketing examples laid out above, you should have some nice ideas for implement similar concepts into your own business and brand.
The concept of using video to create content and target your audience is nothing new, but the methods in which you are reach, engage and upsell your video marketing is.
Be sure to start using these methods today, as video isn’t just here right now… it’s also the future of all online, offline, and social media engagement.
Get started with these 7 video ideas every business should feature on their website.