Continually writing new and engaging content for your website or blog should be the aim of every single business owner and content marketing expert, this form of content marketing although hard work promises the best results, hundreds of thousands of page views and tens of thousands of visitors. The problem however is coming up with a continual supply of content that you can use, it’s actually not as hard as you might think, let’s look at some sources of content for your website.
A really simple way to create content is to come up with a list of interview questions and then to interview people who are making an impact in your industry. You can record the interview and turn it into a video, you could make a podcast or even transcribe it into a blog post, either doing one or all of them as you like. This form of content creation also has the benefit of being promoted by the person being interviewed, so you can also reach a new audience.
Make it a habit to get feedback from your customers, send a short questionnaire to get the answers you need to copy and paste to a testimonials page, or use a testimonial plugin for WordPress to help you create a more automatic testimonial that your customers can post with a link you provide to them.
Ask other experts who can give information to your audience to contribute guest blog posts to your blog. You can often get people to do this for free (it appeals to their ego), but if you offer payment you’re more likely to get better quality, original guest blog posts.
To get even more content for your website, you can go outside of your particular niche slightly by interviewing complementary experts who market to your audience but are not competition to you. Again, you can record it, create a podcast from it, and transcribe it.
Use the WordPress plugin Anthologize to combine blog posts into an interesting report that you can give away or sell.
Just as you can use blog posts to make a eBook or eReport, you can also do the opposite. Rewrite and reorganize some of the chapters of your books or reports into single blog posts.
Video is becoming a very important content format to use today. You can put them right on your blog, on YouTube, inside a membership site, on an eCourse website and more.
If you have any “how to” posts, add some screen shots to them using the snipping tool you have on your computer if you have Windows 7, or software like Snagit to take a screen shot to demonstrate how to do anything in a way that your audience can understand better.
Find a ghostwriter to supply regular, researched, and updated content I do this with many of my clients websites. Ghostwriters often have college degrees and are well trained in researching subject matter. They research and write the content based on your specifications in the voice you prefer, then they sell you all rights to it. You can put your name on it, and establish yourself as a sought-after expert.
These are some of the best sources of content for your website that will get results if used on a regular and ongoing basis.