As a content marketeer you should look at expanding the effectiveness of your marketing by adding in audio to your content marketing efforts, you’ll improve your engagement with your audience. This will in turn boast sales by helping you engage your target audience better, creating customers and repeater buyers.
Using the software you probably already have on your computer (search for sound recorder) to record yourself reading your blog posts, you can easily add an optional recording to the blog post as a choice for those not wanting to read.
When your target audience clicks to get more information for your products and services, do you think it would make a difference if you were actually talking to them with your voice to explain what you have to offer?
Ask your fans to create audio testimonials, you can set up a special number for them to call which records their testimonial. Then you can use the recording on your website.
Using the same software you used to record your blog posts, you can record your voice reading all of your eBooks so that you can offer a recording of your eBooks on iTunes or other places where audio books are sold.
People love hearing two people conversing and nothing is better than listening to an expert talk about the things you’re interested in. If you can find experts to help you create recordings, so much the better because they will often promote the recording to their own audience.
Another way to use audio is to create a webinar, which has both voice and video. A webinar can help your audience feel much more connected to you because they can hear your voice and also see you.
Want to really get close to your audience? Offer regular teleseminars for your “inner circle” subscribers. If you do this once a month or so, be sure to record them because you can use the recordings to create other products and to once again reward your inner circle, thus turning fans into raging fans.
If iTunes approve you, whatever audios you create will not only allow you to expand your audience, but you can also potentially earn some additional money, thus creating a new income stream.
When anything is just in one format, remember that you can repurpose the content into a new format. A blog post can become an audio post, and vice versa. The more you repurpose your products and information, the more people you can reach and the more audience engagement you will achieve.
Adding audio to your marketing mix is a great way to generate new interest, find new customers, and to boost your brand across the internet. Audio can breathe new life into your marketing if you figure out interesting ways to use it, giving your followers and fans a new way to interact and engage with you. As a pro tip, even if you use your smartphone to record your audio, invest in a professional intro sequence which you play before your recorded audio… in this way for just a few dollars you can really brand your audio as being highly professional and instantly recognisable to your audience.