Content marketing is awesome, apart from the fact that it is an inexpensive form of Internet marketing that works, is that it’s a true investment in your business that pays off over and over again, year after year. When you spend your time creating content, it will be working for you a year from now and a year from then, also. Creating content it isn’t only about marketing, it isn’t only about trying to make sales; it’s about educating and engaging your audience, too.
Content marketing works along these lines, the more time you invest in creating quality engaging content, that educates and informs your target customer profile the more sales you will make. If you can post twenty new blog posts per month it is possible to double the number of visitors to your website in one year, continue doing it and double them again, this is the payback from content marketing, that everyone can understand.
Pretty easy to understand isn’t it? Now get someone to explain SEO to you which is often all smoke and mirrors. OK, let’s help you to be successful at content marketing with these four tips.
It’s important that your content has a home, you want to drive traffic to that home and the home should be your company website. Your content should not be hosted on a separate blog, it should not be hosted on a blogging website which you do not own or control, that’s just bad business. Content placed on your website will be indexed by the search engines without you having to submit individual pages, each time you add content and this will ultimately drive traffic to your website. It doesn’t matter if you have a bricks and mortar business or a strictly online business. Driving traffic to your website will ultimately drive traffic into your store to buy or to purchase off of your website.
Your website should be professionally designed and it should allow you to present your content in a professional and easy to find and easy to read format, just like this website.
The content that you create should be, as mentioned previously, engaging, and work to educate your audience about your products and/or services. Repurpose content into different formats to stretch the life of any content that you create. There are many forms which this content can take. Blog posts and articles, both on and off your website, short reports, eBooks, videos, podcasts and more are all types of content that you should produce and promote for effective content marketing.
I know several so called experts who regularly produce videos, these videos are posted on to their websites they are then transcribed into written text, which can form numerous blog posts and it can also be packaged as an eBook, this is a real life example of re-purposing content into different formats.
One aspect of content marketing often overlooked is the actual marketing aspect and the best way to market is to build your email list. Use content to build your email list by writing keyword-rich content to attract your target audience to your website and directing them to sign up for your email list. Once they sign up for your email list, you can market your other content to them, educating and engaging with them and encouraging them to purchase your products and/or services. This will be easier because they’ve given you permission to market to them. Have a look at the bottom of this article you will see a sign up form for our email list and you should consider signing up as you’ll immediately gain benefits.
Social media is exploding and it’s a great place to market your content in a way that your audience can share with others. Share all your content on social media, including your blog posts, articles, videos and more. Place buttons below your content so that other people can also share your content to their social media networks, just like the buttons below this article. This gives you an opportunity to attract the friends of your audience so that you can build a larger following, it does take time but it does happen.
Finally, simply keep repeating the above throughout the marketing cycle. If you plan out in advance the content that you want to create for every product or service that you’re marketing, using a publication calendar or editorial calendar and this can be built into your website if required, it will be easier to create effective content on a regular basis – content that is educational, engaging and gets the results that you desire.